Tom Ahern has been travelling the globe in search of the most au courant donor communications research and results. He’s been plumbing the depths of his own experience to discover the most definitive answers to fundraisers most important questions. It’s all coming together in this world debut MasterClass at WCFC2019.
(directly from Tom:) Winning @ Donor-Comms Pinball
A new game you get to play ... devised by The Common Good and Tom Ahern
[ World debut of a new idea with no budget ~ Please lower expectations suitably ]
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In this game, you guess wrong. Then you guess right. Then you're not sure. Then everyone gets to be a critic. And then you GET IT!
You'll GET donor-centricity.
You'll get HOW the "dark arts" based on neuroscience help move more people to support your organization at higher levels (spoiler alert: it's common sense, not hypnotism).
You'll get WHY a certain counter-intuitive approach works better than a certain "obvious" approach.
Come play ... in teams if you want to! Soon you'll be shouting, "By Georgette, I think I've got it!" And with your new, much deeper, understanding of what REALLY makes donor communications lucrative, you can move on next to fundraising world dominance.
NB: Tom wants registrants to know they should bring a mobile or a laptop or a tablet or a chip in their head SO they can do TWO things: look at their own website AND TWEET!!!!!
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fundraising messages." His specialty? Changing underperforming donor communications programs into moneymakers, applying the latest discoveries in psychology and neuroscience. He's authored... Read More →
Wednesday June 12, 2019 1:30pm - 3:00pm CST
Gallery C
